Content Marketing Blog

[Poll] Content Marketing vs Inbound Marketing – Does It Matter?

Earlier this morning I asked the question on Facebook, what is the best phrase to use for content/inbound marketing?

This normally proves to be a popular discussion around Twitter/Conferences etc – so I thought it would be a good idea to see what the general opinion on this was. The poll is still, running and here’s how it looks so far (just click on the image to open it):

So looking at this – content marketing is easily the most popular choice – with 27 votes vs 1 vote for inbound marketing so far. There’s also other interesting terms too, such as earned media and integrated digital marketing.

Although looking beyond this and into what people are commenting with, you’ll find that most people either don’t like the term inbound marketing because it’s a buzzword – or they really just don’t care!

As I commented with on the Facebook poll “Content/inbound marketing is nothing new (it’s just evolving, like everything else online) – earned media has been used by media agencies for years, and sums it up really well in my opinion. As for writing great content and crafting attractive headlines – you can find some of the best examples by looking back at magazine articles from the 50s and beyond.”

Personally I’m not sure there’s much of a difference (if any) in the strategy and concepts used behind this – just perhaps the individual applying this may have different backgrounds, whether that’s social media, SEO, PR etc. But keeping it simple, I see it as marketing of great content in order to build an online brand.

I would have to say my favourite suggestion is Alan Bleiweiss’s “income, baby!” – that pretty much gets to the point of why we’re doing it and what the goals are!

Let us know what you think in the comments and by voting on the Facebook poll.