Content Marketing Blog
Meet Quaturo at SMX East & BrightonSEO
We’re keeping everyone busy at Quaturo this month! So I just wanted to do a quick preview on the big events we’re attending over the next few weeks.
Image credit: Michael Dorausch
BrightonSEO – 13-14 Sept 2012:
This week it’s BrightonSEO – and all of our team are heading down to the event on Friday, so make sure you say hi! Plus I’m running a content marketing training workshop at BrightonSEO on Thursday, where amongst other topics, we’ll be looking at:
- How to write a content audit
- How to research your content strategy
- How to create great blog content
- Community management (scheduling, content calendars, editing, moderation, community management)
- How to brainstorm creative content (infographic development, video promotion)
- Blogger Outreach
- Social Media Promotion
- Analytics & Measurement
- What SEO Performance Metrics Are Truly Important? (Day One) I’m always impressed whenever I’ve seen Vanessa Fox speak before – and you always have to listen when someone like this has left Google with so much knowledge! Plus she’s joined by a great panel so this should be a good event to find out about where Google’s algorithm is heading, so it’s definitely a key session for those who have an interest in content marketing and staying ahead of the curve.
- Google Bought A Zoo: Surviving Penguins, Pandas & Other SEO Beasts (Day One) – Let’s face it, we’re all Google zookeepers these days! So this is definitely the topical session to attend right now. I’ve only seen a handful of penguin success stories to-date, so I’m very interested to see how people are getting out of Google’s penalty filters – and whether link removal/reconsideration requests are working, or if it’s just a case of hard work in creating great content and building a strong reputation online as a brand. I’d imagine it’s a mixture of both, but it should definitely be an interesting session.
- Getting Ahead With Google+ (Day Two) - I actually presented on this session earlier in the year at SMX London. From the research I did on this I found some very interesting results to show that sites who were heavily active on Google+ were also experiencing an impact in terms of organic search. At the time it wasn’t clear whether this was a direct correlation of impact towards personalised search and ranking factors – it appeared to be more of a case that they were doing the right thing with content and social media marketing. But I’ll be keen on seeing what developments there have been during the last six months in the US.
- From Authorship To Authority: Why Claiming Your Identity Matters (Day Two) – In my opinion Google authorship is vitally importantly right now towards improving rankings of your content in search. Google no longer just cares about your content, the links it generates and the domain it sits on. In order to judge it’s authority fully, Google now needs to consider social shares and the personal profile/reputation of the author too. So I’m hoping to see some great case studies and examples of how this is working, plus with Bill Slawski’s ability to read into Google’s future via patents there should be lots of interesting predictions too!
- Conversation: Where’s SEO Going in 2013? (Day Three) – You can’t go to an SMX conference and miss Greg Boser – I’ve said this before, but you really would pay the ticket price just to see this guy. He never disappoints in terms of insights on what Google are doing, where their going – and what their thinking behind it is. Plus this is a Q&A panel where he is joined by an excellent panel – so if you want to get some invaluable advice and consultancy I’d already suggest thinking of some questions for this session already!
Let us know if you’re attending either event – look forward to seeing you there!